Boddess Beauty
Case Details
Client: Boddess Beauty
Country: India
Industry: Beauty & Wellness
Tags: Retail, E-Commerce
Duration: 3 Months
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Value Generated
Boddess brought international beauty brands to Indian consumers with transparency, personalization, and high tech-touch (AR/VR / skin analyzer / makeup try-on). It built a community of beauty lovers, especially in Tier II & III cities, giving them access to premium and cult brands not easily available before. Elevated in-store experience with experiential retail magic mirrors, virtual tools, nail/hair/brow bars, service specialists so shopping feels rich & personalized. Built omnichannel presence: web, mobile app, & physical stores. Customers can shop online, use AR/VR tools from home, or visit showrooms.
Service Provided
What Boddess offered – the product + tech + experience mix:
- Curated catalogue of 200+ international & homegrown beauty, skincare, haircare, body care, wellness brands.
- AR/VR tech tools (“Virtual Pro”): skin analyzer, virtual makeup try-on, to help people choose right products from home.
- Mobile app & web platform: shop, browse, explore exclusive brands, offers, deals, rewards.
- Experiential physical stores (flagship in Gurugram, then Jaipur etc.) with specialist advisors, beauty bars, interactive zones, magic mirrors, click & collect, QR codes.
- Private label brand “The Honest Tree”: clean, vegan bath & body line, budget-friendly, addressing Indian skin/body/wellness needs.
Challenges Faced
What was tough for Boddess and for its customers before:
- Challenge of making premium international beauty brands accessible & trustworthy in India (authentic, reliable supply).
- Building tech tools (AR/VR, skin analysis, virtual try-on etc.) that actually work, are accurate, & feel useful, not gimmicky.
- Reaching users outside big metros (Tier II / III cities), solving last-mile delivery, localization, pricing etc.
- Ensuring omnichannel consistency: online + app + physical stores must feel aligned (product availability, experience, service).
- Creating in-store digital & experiential touchpoints: integrating tech, training staff, maintaining hygiene & safety.
- DifferentiatiTon in a crowded beauty marketplace; convincing customers to try new brands.
Solutions Implemented
- Developed mobile app + web platform, optimized UX/UI, rewards program etc to engage customers digitally.
- Marketing campaigns: example “Peach Glow Sale” drove strong new user growth, impressions, & brand engagement.
- Built “Boddess Virtual Pro” – AR/VR & ML powered tools for skin diagnosis + makeup try-on; so customers can experiment from home.
- Physical experiential stores where customers get service specialists plus digital tools inside store to merge online-offline.
